First things first. If you are looking for details on creating a copywriter portfolio, start here: The Ultimate Guide to Displaying Your Web Copy on Your Portfolio (for more gigs). It covers all the basic information you need to create a concise, easy-to-navigate portfolio with a great bio and even PDF uploads (if you have work samples in this format). In this article, I'll be listing 9 best copywriting portfolio website examples to ensure that you don't lose out on jobs because your copywriter website didn't match industry expectations. Any potential client won't just look at your website copy, but also the visual appeal and navigability of the writing portfolio. No, you do not need to have aesthetics for your copywriting website that parallel Van Gogh's early work, but the site does need to be well-organized, easy to scroll through, searchable, and so on. This article will show how industry veterans achieve the balance of placing copywriting samples in a digital environment that makes people want to browse through them and not bounce under a minute or two.
TL;DR:
• A great copywriting portfolio is not made in one day. Unless, of course, you are using the right tools and know what potential employers look for in such a portfolio.
• This article displays 9 examples of excellent copywriting portfolios. The individuals who created and maintain them to date have illustrious copywriting careers behind them. Their skills are in consistent demand, and they know how to showcase this fact via their portfolio websites.
• One thing these copywriters have in common is that they chose a portfolio building tool that simplifies the process of creating their website. While there are many such tools in the digital market, may we suggest Authory?
• Authory builds 90% of your portfolio for you. Check out the video on "How Authory works" — you enter the URL of the sites where your work is published, and Authory will import all your bylined work to its database. You can now look through all your pieces in a single location.
Mira McKee is a "perpetually caffeinated copywriter" in Manhattan. She is a storyteller and strategist with more than four years of experience in marketing communications, including copywriting and editing, search engine optimization, and public relations. Mira is also a "passionate communicator, leader, problem solver, and teammate," according to her LinkedIn profile. She has graduated from the McCombs School of Business.
Melissa Fiorenza has over two decades of experience in writing about nutrition, fitness, wellness, finances, and beauty. Her writing has been published in EatThis.com, Health.com, Prevention.com, Cosmopolitan, Time Out New York, and The TODAY Show. This copywriter, content strategist, and marketer has won an ADDY award. She is also a published author who,
Now that she's a wife and mom of two kids in upstate New York, she's writing less about what's inside the fanny packs of NYC tourists and more about what's inside the food we're eating.
Davina van Buren's portfolio page is a perfect example of a perfectly organized online portfolio that doesn't need to flourish to stand out. Before becoming a freelance copywriter, she was a journalist who worked with myriad clients — a tiny independent art magazine, an award-winning big-city publication and broadcast newsrooms. Currently, she writes marketing copy for clients within America and abroad. To quote her website,
Behind every successful business—from luxury hotel chains to interior design firms, family-owned farms to chic restaurants and wineries—lives a fascinating story. My superpower: writing that dynamic narrative (so you don’t have to) and spinning it into copy that converts passerby prospects to white-hot clients.
Jacob McMillen is an accounting graduate who has mastered copywriting and content strategy. As his portfolio site homepage mentions, he got so good at it that, at one point, he helped a client make $415k in 9 months (case studies to prove it also included). He has other impressive testimonials to his name, stemming from 11 years as an ace copywriter. Outside of copywriting services, Jacob also offers content marketing, SEO services, and affiliate marketing and even built his own agency. He also offers highly effective freelance copywriting training with free and paid versions. His blog includes updated, effective content on writing, marketing, and freelancing. Interestingly, Jacob also put in the work to become an author on AI for writing (outlines and brainstorming) and has been an AI consultant for massive venture capital firms.
Chris Harrison isn't just a copywriter but also a website builder. To build your portfolio, take notice of how he quickly and clearly lays out his USP — great copy, targeted SEO, 100% no-questions-asked refunds, and more. Christ writes copy for social media posts, emails, blog posts, and all website pages — brand voice, sales page, contact page, case study page, In the "Portfolio" section, you can see Chris' past work, and he clearly lives up to his claims. Some of his best work has been for clients like Rosalyn, Pricepoo, Logolivery, Department 5, Adshop, Trendpop, and more. Chris has a great copywriter portfolio website, befitting a professional of his stature. If you want to create a copywriting portfolio that will get you taken seriously, take notes.
Mai Nguyen is a Toronto-based copywriter and author. She has multiple publications under her name, viewable in publications like Wired, Washington Post, Marie Claire, Maclean’s, Toronto Star, and more*.* She has been nominated for a **National Magazine Award twice and holds a Bachelor of Journalism from Toronto Metropolitan University. The "Select Writing" section on her copywriter's portfolio will showcase the breadth of her expertise — Mai has written about technology, travel, business, and more.
Ramon Antonio Matta runs Content Done Write (CDW), providing expert and professional content creation services. He provides a wide (and I mean wide) range of writing services, including keyword research, site content audits, SEO copy, articles, press releases, blogs, FAQs, case studies, white papers, e-books, and much much more. This freelance journalist, content creator, copywriter, author, and founder of Content Done Write. On his LinkedIn, Ramon says,
I've received training and certification in content marketing, inbound marketing, advertising, direct-response copywriting, SEO, and content strategy from some of the world's leading entities in those areas.
I’m a valuable asset to communications, media, and professional writing. I have good-standing memberships and affiliations with the Society of Professional Journalists, the Association of Health Care Journalists, and the Professional Writers’ Alliance. Ramon has a copywriter's portfolio focused on detail and showcasing quality along with quantity, which is an excellent approach when building your copywriter's portfolio.
Maggie Kim is a writer, editor, copywriter, content, and brand strategist with more than twenty years of experience in print, digital, and social media. She has been a staff writer for national magazines, too. Currently, she works with established firms as well as startups, helping them refine their brand voice, streamline storytelling, and optimize content strategy. She specializes in the beauty, fashion, food, entertainment, health, and wellness industries.
Few of us have a copywriting career as interesting as Libby Plummer. Libby is a journalist, editor, copywriter, and consultant. She was previously been the UK Assistant Science and Technology Editor at MailOnline and has contributed to Wired, Yahoo News UK, Mirror Online, Wareable, Metro, Total Film, Stuff, All About Space, and The Huffington Post UK. Libby covers film, photography, lifestyle, space, tech, science and space. Her pieces discuss news, features, and reviews for publications, ad firms, and agencies. Her clients include Intel, Dolby, Twitter, Elsevier, and the Institute of Physics. This is among the best copywriter websites you'll come across. Now that you've made your way through great copywriters' websites, it's time to create a portfolio for yourself. Once you have your writing samples, you'll need a dedicated tool to build your portfolio. Authory can help.
Take our 14-day free trial, create your own personal portfolio modeled after the above copywriting examples, and see how much of a difference it makes to your professional life.
